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The marketing CLEP exam: Principles of Marketing

It’s Principles of Marketing: about 100 questions in 90 minutes, matched to a one-semester intro marketing course. ACE recommends 3 semester hours for a score of 50. The marketing mix, meaning product, price, distribution and promotion, is 40-50% of the marketing CLEP exam on its own.

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Updated October 2026 · Written from official sources, listed at the bottom of this page

What’s on the marketing CLEP exam?

AreaShareWhat it includes
Marketing mix40-50%Products and services, branding, pricing, distribution and logistics, promotion, e-commerce
Target marketing22-27%Consumer behavior, segmentation, positioning, business-to-business markets
Marketing in an organization17-24%The marketing concept, strategy, environment, research and information systems
Marketing in society8-13%Ethics, nonprofit marketing, international marketing

Other business CLEP exams

CLEP has five business exams: Principles of Marketing, Financial Accounting, Information Systems, Introductory Business Law and Principles of Management, each 3 semester hours at a 50. Our free practice test has one question each from Marketing, Financial Accounting and Management.

CLEP Financial Accounting →Information Systems CLEP exam →All CLEP exam subjects →Free sample questions: Principles of Marketing ↗
Sources: College Board and 1 more. Checked October 2026.

Rules and fees can change, so check the official site before your test.

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